Founded in 2002, Blue Whale/Cepia LLC is a privately held company headquartered in St. Louis, MO.

Cepia’s early history was spent making a successful line of automated trigger sprayers, (sold to a major CPG corporation in 2008) and advancements in programmable color-changing LED light technology, (Glo-E). But it was 2008/2009, when Cepia intentionally spun off non-core businesses to focus solely on the toy industry to later be re-named “Blue Whale”) that marked the beginning of a new force in the toy world. 

When Cepia introduced Zhu Zhu Pets in 2009, the brand exploded. With seven Toy of the Year Awards from across the globe and in Time Magazine's "All-TIME 100 Greatest Toys," Zhu Zhu Pets became Cepia/Blue Whale’s greatest pride and joy. Combining kid-friendly technology and innovative creative, the boutique company's fundamental philosophy is to transform simplistic ideas into magical experiences for kids.

Currently Cepia has introduced Cats vs Pickles, a plush toy line that has captured the hearts and imaginations of children and adults alike in what we hope to be another fantastic way to share our love of all that’s fun with consumers.

Blue Whale is proud to develop many favorite children’s toys including Glo-E, Zhu Zhu Pets, Big Robots, DaGeDar, Charm U, Popidoli, Bananas, Nuzzy Luvs and Cats vs Pickles! We love working hard to bring our customers the newest ideas and the funnest toys.

In 2011, production company, Dream Gardens was created to further develop content on the popular brands of Cepia/Blue Whale.