Toys with Innovation and Wonder

Founded in 2002, Cepia LLC, manufacturing toys under Blue Whale™, is a privately held company headquartered in St. Louis, MO. Combining kid-friendly technology and innovative creatiions, the company’s fundamental philosophy is to transform simplistic ideas into magical experiences for kids.
Ingenuity, creativity, playfulness and passion are the heart of Cepia and Blue Whale.


Cool collectible squishy characters that come in peelable, scented bananas. Get them as singles or as beautiful colored bunches.

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Mojimoto's have something to say! A fun collectible toy that repeats what you say! Oh, and they can lip-sync too!

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Fairyland Cuties are adorable collectible fairy dolls that come packaged in layers of shiny foil! Unwrap each layer to reveal a fun secret surprise.

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WE ARE THE MUSIC MAKERS, AND WE ARE THE DREAMERS OF DREAMS.

Founded in 2002 by James Russell Hornsby , Blue Whale/ Cepia LLC is a privately
held company headquartered in St. Louis, MO.

The company launched with a team made up of talented professionals in the toy industry, marking the beginning of a new force in the toy world. When Cepia introduced Zhu Zhu Pets in 2009, the brand exploded. With seven Toy of the Year Awards from across the globe and a spot on Time Magazine's "All-TIME 100 Greatest Toys," Zhu Zhu Pets became Cepia's greatest pride and joy. Combining kid-friendly technology and innovative creative, the boutique company's fundamental philosophy is to transform simplistic ideas into magical experiences for kids.

  • Named Toy of the Year 9 times in seven different countries with world-wide brand recognition, ZhuZhu Pets continues to be a global phenomenon.

  • Adorable collectable characters that utilizes light-up technology and light projection, creating an interactive experience that delivers in a magical way.

  • It’s always a wild ride on a Chuckle Ball because everyone loves riding on top… but someone’s always got to get bounced!

  • Wear, collect, trade! Express Yourself! Make a fashion statement with must-have girls’ Charm Bracelets and Charm U characters!

  • Big Robots are fighting robot toys that actually mimic your movements! The wireless Big Punch Controller allows you to control your robot’s every move!

  • Highly sought after, Xia Xia has a few surprises under her shell. With style and fun to spare. Xia Xia is the talk of the town.

Contact Us

U.S. Home Office

Cepia LLC
121 Hunter AVE
Suite 103
St. Louis, MO 63124

1-800-225-9319

China Office

Room 2509-2510, Block 1
Excellent Century Center, Jintian Road
Futian District, Shenzhen China 518033